EUROPEAN JOURNAL OF
PHARMACEUTICAL AND MEDICAL RESEARCH

( An ISO 9001:2015 Certified International Journal )

An International Peer Reviewed Journal for Pharmaceutical, Medical & Biological Sciences

An Official Publication of Society for Advance Healthcare Research (Reg. No. : 01/01/01/31674/16)

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Abstract

THE ROLE OF AYURVEDA IN WELLNESS TOURISM: ANCIENT WISDOM FOR MODERN WELL-BEING

Priyansh Sharma* and Dr. Megha Bahuguna

ABSTRACT

Ayurveda, the ancient system of medicine and life philosophy, has emerged as a significant driver of medical and wellness tourism in India. With its holistic approach to health and well-being, Ayurveda has captivated the attention of both domestic and international tourists seeking natural and alternative healthcare practices. In this article, we will explore the essence of Ayurveda, its appeal to wellness tourists, the emerging wellness tourism market in India, and the government initiatives that have propelled India as a world-class wellness destination.

Keywords: Ayurveda, Health, Wellness, Rejuvenation, Wellness Tourism, Holistic approach, MDA scheme, NABH, Health care.


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SJIF Impact Factor: 7.065

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Google Scholar Indian Science Publications InfoBase Index (In Process) SOCOLAR, China Research Bible, Fuchu, Tokyo. JAPAN International Society for Research activity (ISRA) Scientific Indexing Services (SIS) Polish Scholarly Bibliography Global Impact Factor (GIF) (Under Process) Universal Impact Factor International Scientific Indexing (ISI), UAE Index Copernicus CAS (A Division of American Chemical Society) USA (Under Process) Directory of Open Access Journal (DOAJ, Sweden, in process) UDLedge Science Citation Index CiteFactor Directory Of Research Journal Indexing (DRJI) Indian citation Index (ICI) Journal Index (JI, Under Process) Directory of abstract indexing for Journals (DAIJ) Open Access Journals (Under Process) Impact Factor Services For International Journals (IFSIJ) Cosmos Impact Factor Jour Informatics (Under Process) Eurasian Scientific Journal Index (ESJI) International Innovative Journal Impact Factor (IIJIF) Science Library Index, Dubai, United Arab Emirates Pubmed Database [NLM ID: 101669306] (Under Process) IP Indexing (IP Value 2.40) Web of Science Group (Under Process) Directory of Research Journals Indexing Scholar Article Journal Index (SAJI) International Scientific Indexing ( ISI ) Scope Database Academia

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