BRIDGING THE GAP: UNDERSTANDING MOTIVATORS AND BARRIERS TO BLOOD DONATION IN UNIVERSITY COMMUNITIES

Shubham Pandey*, Shrusti Brid, Gaurav Pawar, Harshal Jhadav, Onkar Nannajkar and Satyam Pandey

ABSTRACT

Aim: To identify and analyze the key motivators and barriers influencing blood donation behavior among university students, promoting strategies to bridge the gap between intention and action and contribute to increased blood donation within this crucial demographic. Objective: Investigate the major motivators for blood donation among university students, including altruism, peer influence, knowledge, and accessibility. Methods: Cross-sectional survey. Conclusion: Our findings paint a portrait of a generation brimming with altruism and a desire to contribute. Students yearn to be heroes, to extend a helping hand in times of need, yet their noble intentions often collide with logistical hurdles and lingering misconceptions. Result: Socio demographic and blood donation status shows that students whose age is between 20-23 years are more aware regarding the blood donation. About 47.8%, The friends and relatives of those students were helped them in the awareness of blood donation. Majority of students and faculties having the habit of voluntary blood donation I.e; 71.9%.

Keywords: Blood Donation, Awareness, Barriers to blood donation, Types of Blood.