REVIEW ARTICLE ON MAXIMIZING PROFIT IN AYURVEDA TRADING: INSIGHTS AND STRATEGIES FOR ENTREPRENEURS

*Dr. Pankaj Sharma and Dr. Piyush M. Purohit

ABSTRACT

Ayurveda, stands as a cornerstone of ancient Indian medical science and is currently emerging as a booming healthcare industry. Ayurveda is known for its reliability and authenticity due to its use of natural medicines, which have minimal side effects. Globally, it acquires significant growth since consumer demand for natural and holistic health solutions. This gives golden opportunity for entrepreneurs to expand within the Ayurveda market, leveraging this growing trend to maximize profits. Additionally, increasing awareness of the limitations of allopathic treatments is pushing more consumers towards natural solutions, positioning Ayurveda favourably in the modern medical world. The role of digital marketing, e-commerce platforms, and strategic partnerships is crucial for reaching wider audiences and ensuring market penetration. Innovation and personalized wellness solutions are emphasized as key factors in gaining a competitive edge in this rapidly evolving market. This article explores key insights and strategies for optimizing profitability in Ayurveda trading.

Keywords: Ayurveda, Trading, Strategies, Entrepreneurs, Business.